Wednesday, April 06, 2005

WHAT'S IN A LABEL?

Apparently lots, and it may not be good for you, if you, like me, thought that a soy was a useful dietary supplement. That notion is worth re-examination. For a definitive review of the issue you may want to read Soy the Whole Story .



The issue is further complicated by what government regulators approve on product labels. This is where the science gets pretty murky, and marketing takes over. "Soy protein may reduce the risk of certain cancers". Says who, would be an appropriate question? However, from a marketing perspective 'reducing a risk' suggests soy protein is beneficial to your health.

What is really important for consumers is the concentration of the ingredients . The word natural on a label can be misleading too.

Watch for media campaigns trumpeting the benefits of soy, as Solae a major manufacturer, seeks to have labeling requirements revised. This is at odds with recent regulatory policy demanding more stringent evidence based labeling for vitamins and herbs and the intent to classify those natural products as drugs,
under a public health policy of consumer proection. Buyer be very aware.

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