Jerry McGuire Syndrome

"Evidenced Based"

"Show me the money" from a punch line in the 1996 “Jerry McGuire” to an idiom today. Type it into Google and you get 25 million that’s right, 25 million results. It’s' meaning has morphed to mean: ‘prove it,’ ‘show me’, where's the evidence?

In health care Jerry's admonition is "what's the evidence base?" Governments everywhere are demanding practitioners and companies show them the evidence. One could say not any too soon! In the complimentary, alternative, self- care genre, in Canada, two new government bureaus have been setup. Health Care Network is mandated to understand the policy dimension of complementary and alternative health care. These include: educational approaches, regulatory options,consumer utilization, information and informed choice issues. The Natural Health Products Directorateis the body that now licenses all natural health care products.

For consumers informed choices are critical in self-care management. For business, in this environment, there's a demand for companies who create processes, products, and services that meet the 'evidence' test. Given recent controversies in prescription drug regulation, credible may well need to be added to the evidence based lexicon.

For consumers an evidence based system has the potential to deliver vetted unbiased standards, which embrace safety and efficacy. For regulators it means rules need to be crafted with a patient /consumer based public health focus. There is a danger. Regulation can mean restriction, which benefits the status quo, while potentially disabling innovation. Consumer/patient diligence in the process needs to be high, remember Jerry's admonition, “show me", applies across the board when it comes to preserving our health, through unfettered access to a spectrum of therapies.