So I as watching the Brier, and up popped a commercial for Strauss Herbs. There were several messages in the 30-second spot. The product is presented as safe, scientific, and evidence based. All intended to make you feel secure in using the product. Evidence-based is a term we hear and see a lot, in health care. Not everyone agrees with the Strauss Herbal message. Dr Terry Polevoy for one, Health Canada for another. Although the government has been satisfied following a court case in British Columbia. Dr Polevoy seems undeterred. This is the nasty side of the Alternative-Care debate. However it is encouraging that with an Internet connection and a few mouse clicks consumers, patients, companies and regulators have the ability to sort things out for themselves. "Evidence-based" can be applied to rhetoric, as well as therapy.